caroline jaffe-pickett

Publications Management and Public Relations

                          

As Director of Communications and Public Relations for a national health care organization for 15 years, I served as managing editor of Imprint magazine, the 5x a year membership magazine. I also served as editor of NSNA News, a biannual newsletter. In addition, I supervised and managed over a dozen collateral publications annually, including the association handbook, an overnight convention newsletter, conference program books, and advertising materials such as promotions, rate cards, supplements, and other unique materials. In my capacity as Public Relations Director, I wrote and disseminated over 50 press releases a year, ran the Press Room at the Annual Convention, and conducted successful media outreach with reporters and editors for placement of articles in nursing related publications.