
My monthly e-news focuses on communications issues, highlights from my blog, guest interviews, valuable print and online resources, and lessons I have learned along the way in terms of communicating to an audience. I have learned particularly over the last 2 years, the importance of having an online presence and also a personality, both in terms of personal and business branding, and that in some cases, the 2 inteconnect to a certain extent. I have also learned many best practices in e-mail campaigns, particularly with my recent partnership as a Constant Contact Business Partner. When I am evaluating other publications and blogs to subscribe to, I look for the publisher's personal brand, and something that sets them apart from others. It may be as simple as the way they tell a story, or describe challenges they have overcome. The communication should be inspiring, instructive, and accessible. Unique challenges with this form of communication are: obtaining and maintaining subscribers, balancing graphics and text, analyzing tracking reports, developing relevant and lively content, and avoiding spam blocks. Marketing efforts since the launch have enable me to triple my number of subscribers.